Remove FDA Remove Health Outcomes Remove Pharmaceutical Industry
article thumbnail

Unlearn Raises $50 Million Series C to Optimize Clinical Research With AI-Powered Digital Twin Technology

Healthcare IT Today

The participant’s digital twin forecasts their health outcomes under placebo, regardless of their actual assignment. TwinRCTs reduce the time it takes to bring new drugs and therapies to market, ultimately paving the way for improved health outcomes for all. Founder and CEO at Unlearn. or follow us on X and LinkedIn.

article thumbnail

How pharmaceutical marketing affects decisions about patient care

Kaiser Permanente

In 2016, the 12 largest pharmaceutical companies spent more than $120 billion on marketing , compared to $75 billion on research and development. While some marketing tactics are well known, the following provides more detail on some of the lesser-known tactics that the pharmaceutical industry uses.

article thumbnail

How the Life Sciences Industry Can Boost Diversity and Inclusion Efforts

HIT Consultant

Although it is well established that diversity improves outcomes and drives excellence, implementing diversity lags behind in many industries, including life sciences and healthcare. experience significant health disparities , including higher rates of chronic disease and premature death compared to the white population.