Can Washington State Change Pharmaceutical Advertising Forever?
Bill of Health
DECEMBER 5, 2024
by Vincent Joralemon Pharmaceutical advertisers want health data so that they can effectively tailor the $18 billion spent annually on drug pitches to those audiences most likely to buy these products. However, a recent privacy law out of Washington State may force substantial changes in the field—potentially exposing a huge number of companies to liability and enforcement actions.
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